Digital News Producer

Walla Walla Union Bulletin   Walla Walla, WA   Full-time     Writing / Editing
Posted on February 27, 2023

General Summary of Responsibilities

As a digital news producer, you will seek innovative ways to tell and promote stories on all platforms with an emphasis on reader engagement and subscriber growth. You are a core member of our digital audience team and will edit, format and amplify the digital components of our storytelling.

We need a big-picture thinker who also pays attention to detail, is a strong collaborator, is adept at quick problem-solving, and exhibits empathy, diplomacy, news judgment, sensitivity and taste. This person should also champion diversity, equity and inclusion in coverage.

 Essential Job Functions

  1. Collaborate with all departments across newsrooms on digital story planning and promotion.
  2. Curate homepages and other parts of the website as needed.
  3. Use analytics to make digital decisions in real time.
  4. Implement and contribute to digital best practices across newsrooms, using the guidelines in our Writing for Digital Playbook.
  5. Send news alerts on email and mobile. 
  6. Post content to Facebook, Twitter and other social media platforms.
  7. Curate multiple related articles, photo galleries, and other content into topic pages 
  8. Participate in the promotion of premium content to help drive new subscribers. 

Other Duties

  1. A/B test web headlines using Chartbeat. 
  2. Undergo formal training with TownNews to help build newsroom landing pages, assist with other quick fixes and onboard new staff into our CMS
  3. Provide accurate and timely news updates during breaking news situations. 
  4. Moderate comments on websites and social media channels.  Respond to questions and comments through social media messaging and website feedback forms.
  5. Assist reporters with video editing and podcasting
  6. Promote the work of journalists in our newsroom
  • Other duties as assigned.

Job Requirements


At least two years of professional experience preferred in a related position, such as digital editor, engagement specialist or content manager.

Skills and Abilities / Lifting Requirements (Maximum weight required)

·         Native-level fluency with the web and a deep understanding of how people consume information on multiple devices and platforms.  

·         Familiarity with tools for publishing and analytics, such as Mailchimp and Chartbeat.  

·         Familiarity with social media best practices.  

·         Strong knowledge of AP style, news judgment and journalistic ethics. 

·         Ability to lift 25 pounds

Minimum Education, certifications or licenses 

Bachelor’s degree in journalism/communication or a related field, or equivalent experience.  

Contact with Others

Frequent contact with newsroom and digital personnel in Yakima and Walla Walla.

Supervision Received

Works independently within direction from the director of digital product and senior news director, with daily interaction with newsroom editor.  

Supervision of others


Pressure of Work

The newsroom is a demanding, fast-paced, deadline-driven environment, and the digital news producer is expected to make critical decisions quickly and with confidence.


A strong digital presence is vital to our success as a news company.

Primary Job Location (Indicate whether the position is remote, or travel required)

Position is based in the Walla Walla newsroom, but producers also work remotely, as assignments and scheduling demand.